Impact of Mobile Number Portability

The morning of 20th jan, and all the leading newspapers and tv news channels all across India were humming the same thing - Mobile Number Portability, a technology enrolled by TRAI under which one can change his/her mobile service provider without needing to change the mobile number, not like the old times when the number had to go with the service provider. If don't know much about the procedures and features of mobile number portability service, read this first.

Let's shift our focus from the technology itself to the impact of the technology on our mobile phone subscribers and Service Providers and thereby let's get some insight into what would be its impact on the Telecom warfare across the nation. The first-ever opinion poll on MNP was conducted across 8 major cities (Delhi, Lucknow, Kolkata, Mumbai, Ahmedabad, Chennai, Bangalore and Hyderabad), covering both men and women (4564 subscribers) older than 18 years, between DEC 15,2010 and JAN 10,2011.

Highlights Of The Survey :
A significant number of subscribers are dissatisfied with their service providers.More than one out of six mobile phone subscribers (17.6%) want to move to another telecom company. Given India’s mobile subscriber base of more than 700 million, it could mean that up to 120 million people want to switch Airtel (31.9%) and Vodafone Essar (19.6%) will gain the most – One out of three consumers who are considering switching want to signup with Airtel, and one out of five who want to change will go to Vodafone Essar. Followed by others (13.7%), Idea Cellular (9.7%) and Aircel (8.5%). BSNL GSM, Reliance CDMA, Reliance GSM & Tata Indicom will be the losers in terms of subscriber base. The reason to port is equally shared between ‘dissatisfied with the service (49.1%)’ and ‘want to change just for the heck of it (50.9% )’. women make more stable subscribers, 14.3% want to change compared to 18.8% men. Most dissatisfied customers were found in Hyderabad (37.3%) , followed by Delhi(23%) and Ahmedabad(19.6%). Older customers (41-50yrs : 18.7%) are more demanding subscriber whereas housewives (13.6%) constitute the ‘ least demanding’ lot. Post-paid(19.3%) customers are more dissatisfied than the pre-paid(17.4%).

Its outright ‘GAIN SOME LOOSE SOME’ situation for the service providers. On the other hand, the consumers will only gain as they’ll get the best of services arising out of stiff competition amongst the telecom giants.

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